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Everybody Needs Training

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Most folk who embark on a career as a trainer, do so initially out of a personal passion for fitness and a strong desire to help other achieve results. Be it weight loss, conditioning, strength gains, flexibility or enhanced performance.

But a passion for working out and an earnest desire to help others—alone—does not a successful personal trainer make. The sad fact is that the turn over rate for personal trainers after one year is over 80%. Why? It’s almost always because the trainer didn’t have a proper understanding of the BUSINESS of being a fitness professional.

The bottom line is that without the appropriate success blueprint, the most skilled and knowledgeable personal trainer is usually doomed to failure. Unfortunately, until now, there has been no such battle-tested blueprint available either to the novice trainer or the professional struggling to stay alive. Now, however that’s all changed, thanks to Danny Kavadlo’s Everybody Needs Training. Follow the hard-earned wisdom within these pages and failure will no longer be an option.

"Danny Kavadlo's training helped me to discover strengths I never knew I had, and I can take those lessons with me wherever I go, for the rest of my life. The wisdom and insight contained in Everybody Needs Training not only relates to being a successful fitness trainer, but can be applied for peace and success in many of life's ventures. Danny is the best!" —ELIZABETH GILBERT , #1 New York Times Best Selling Author, Eat, Pray, Love. One of TIME Magazine's100 Most Influential People in the World

Does Anyone Else Want to Be a Highly Successful Personal Trainer—And Truly Live Your Dream?

Most folk who embark on a career as a trainer, do so initially out of a personal passion for fitness and a strong desire to help other achieve results. Be it weight loss, conditioning, strength gains, flexibility or enhanced performance.

But a passion for working out and an earnest desire to help others—alone—does not a successful personal trainer make. The sad fact is that the turn over rate for personal trainers after one year is over 80%. Why? It’s almost always because the trainer didn’t have a proper understanding of the BUSINESS of being a fitness professional.

The bottom line is that without the appropriate success blueprint, the most skilled and knowledgeable personal trainer is usually doomed to failure. Unfortunately, until now, there has been no such battle-tested blueprint available either to the novice trainer or the professional struggling to stay alive. Now, however that’s all changed, thanks to Danny Kavadlo’s Everybody Needs Training. Follow the hard-earned wisdom within these pages and failure will no longer be an option.

"Danny Kavadlo's training helped me to discover strengths I never knew I had, and I can take those lessons with me wherever I go, for the rest of my life. The wisdom and insight contained in Everybody Needs Training not only relates to being a successful fitness trainer, but can be applied for peace and success in many of life's ventures. Danny is the best!"—ELIZABETH GILBERT, #1 New York Times Best Selling Author, Eat, Pray, Love. One of TIME Magazine's 100 Most Influential People in the World

"Everybody Needs Training is quite ‘something.’ I don't think I have ever seen this kind of depth in the field. It's both obvious and ‘wow’ as you read it. Amazing stuff. It fills a gap in the community that, frankly, surprises me no one has really filled."—DAN JOHN, author, Never Let Go

"Christmas wishes DO come true….Danny Kavadlo has written a training book! Imagine if you could squeeze all the hard-earned wisdom, secrets and tactics of one of the world’s hottest personal trainers between the covers of a beautifully illustrated tell-all manual, and you have imagined Everybody Needs Training.

Like Danny himself, this groundbreaking book is incredibly smart, brutally honest, laugh-out-loud funny, and totally out of left field…if you train others (casually or professionally), want a career training others, or if you just love the now-famous "Kavadlo approach" to getting in shape, you owe it to yourself to grab a copy of this masterpiece. I cannot recommend it highly enough."—PAUL WADE, author of Convict Conditioning

"Danny Kavadlo strikes the right tone: if you are built for it, personal training is one hell-of-a-satisfying career: do it right and you are literally transforming people’s bodies and lives. So if you think you’re built for it and considering jumping into the shark tank of personal training, Everybody Needs Training will be invaluable. And the tattooed Gonzo vibe is priceless."—MARTY GALLAGHER, author of The Purposeful Primitive, 3-time World Masters Powerlifting Champion

"Danny Kavadlo has personally helped me become a more successful trainer and coach. I cannot recommend Everybody Needs Training enough. It's the best book I've ever seen on the subject of being a professional trainer."—ADEL GABER, World Class Trainer & 3-Time Olympic Wrestling Coach

"Everybody Needs Training is a must-read for every personal trainer wanting to take it to the next level, and everyone who has ever dreamed of becoming a personal trainer. This book allows you to get inside the genius PT mind of Danny Kavadlo, a master of his craft, speaking off the cuff to you about training—priceless!"—ERRICK MCADAMS, Personal Trainer, Model, Fitness Personality

"A solid collection of tried-and-true best practices that can help personal trainers on any level reach their full potential in their chosen field." —ROLANDO GARCIA, RKC II, CK-FMS

Table of Contents

Chapter 1: One Man’s Journey... 1

Chapter 2: Job Description... 13

Chapter 3: Personal Training Myths Exposed... 23

Chapter 4: The Health Club... 37

Chapter 5: The Boutique Gym... 55

Chapter 6: Your PT Manager ... 61

Chapter 7: Independent’s Day ... 69

Chapter 8: The Trainer Experience... 79

Chapter 9: Top Ten Personal Training DO’s... 103

Chapter 10: Top Ten Personal Training DON’T’s... 115

Chapter 11: Snappy Answers To Loaded Questions... 129

Chapter 12: More On Personal Training Sales... 141

Chapter 13: Be True To Yourself ... 159

Appendix A: First Workout Protocol ... 169

Appendix B: Sample Routines... 175

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A straight shooter.

Danny, your book pulls no punches. I especially enjoyed how you emphasized focusing on the other person, which is why they are paying for personal training. It is about them, not the trainer. We are not here in this world for ourselves, we are here for others. An excellent book for all careers put in a unique way. Thanks.

Practical advice with clear, funny, writing

I bought this book as a former client of Danny's because now that I moved to Arizona, I knew it'd be useful to understand why I literally thought training with him was magic. I knew he had a system, and had worked with several trainers before. Danny engendered a fierce loyalty from his clients, because he was great at the business aspect, almost as he is phenomenal in his training knowledge. I wish every trainer followed his tips. His tips on professionalism alone, and his approach to the first session and every session thereafter is the platinum standard. He makes so much sense, in this book as in life, that I'm proud to have become friends. Great writing, and a clear voice. I read this book in one sitting after buying it online and then I bought the hardcover. Unfortunately, most trainers are a dime a dozen. Danny Kavadlo is the best. Learn from his system.

Eye opening, Enjoyable and Informative

"Everybody Needs Training" by Danny Kavadlo is an essential read to anyone who has an interest in a career in the fitness or personal training industry. The information displayed is written in an interesting and sometimes humorous manner that makes it enjoyable to the reader. Regardless, the book is no joke. Danny Kavadlo describes the personal training industry from top to bottom, inside and out as thoroughly as possible. Without reading it, I would've never known there are so many different "jobs" as a personal trainer. The information provided puts the essentials of being a successful personal trainer out into the open for all willing to put through the hard work to utilize. I hope to see more books by Danny Kavadlo on the market in the future.

Excellent information for everyone!

I own a martial arts school and found a ton of great info in this book that helps me be a better teacher and business owner. Danny makes a lot of great points about things that are sometimes easy to overlook, and his funny and honest character comes through in this book. If you are a trainer, or work in the fitness industry this book is a must. However, I think there is enough great information that anyone who works in, or owns a business will find great value in this book!

Awesome Resource!

Danny and Al have condensed their entire PT careers into this book so stop wasting your time and read it now. Thanks for the no nonsense advice and practical knowledge needed to succeed as a career personal trainer.

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Everybody Needs Training

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